Jeff and Lynn Roberts have been working in the Real Estate Industry for over 30 years. Both were born and raised in Hendricks County and have been lifelong residents. In addition to working in the real estate industry, they also own Jeff Roberts Construction. Jeff and Lynn Roberts are well versed in real estate and the inner workings of the industry.
Jeff started working in real estate in the mid 80’s with AHM Graves, which was one of the top five companies in the Indianapolis market at the time. After a year of working there he began to question to the amount of dollars the company was keeping from each commission that he was receiving. Without much hesitation, Jeff and three other realtors left AHM Graves and created Home Pro Realtors in 1988. At the time it was a risky move because the industry was being dominated by the five giant real estate firms, FC Tucker, Carpenter, AHM Graves, and Century21. Our concept was simple-lets create an environment that gave agents more flexibility with their commission rates, which allowed the agents to earn and keep more of their commissions. The concept caught on very quickly and we grew to 18 agents. Home Pro Realtors became the largest non-franchised real estate company in Hendricks County. Home Pro Realtors was open for 12 years. During this time we were able to give agents 100% of their commissions. We started charging the agents a desk rental fee and a nominal fee each transaction while still giving them the same perks of a full office environment.
Business Today…..
It is so splintered. We are now down to the big three in our market and they no longer dominate the real estate industry. The business is being split among many independent brokers. Big office buildings filled with twenty, thirty, forty agents are gone. Acknowledging top agents with special office accommodations, special parking spaces, and honoring them in the local newspapers is truly a thing of the past. Advertising on grocery story flyers and running full page open house ads in the Sunday Star is not the way we reach potential buyers and sellers. Things have changed.
Marketing yourself now is practically free! With the invention of social media, our inventory, services, and faces are getting out into the viewing public much quicker and much easier. These avenues will do nothing but get bigger and stronger. We find ourselves in a battle to continue to seek these high commission rates, which we find to be absolutely ridiculous. That is why the “independents” are becoming so successful and popular. We must have an avenue to negotiate and compete in our market and, yet, still make a very successful income. Hence Home Pro U.S.A. Realtors was born in 2005.